Ninja Fit is a modern mobile app for maintaining a healthy lifestyle, combining workouts, nutrition, and progress tracking. To increase the app's recognition and expand its advertising potential, a decision was made to create a promo website.

Goal: Develop a website that becomes a tool for attracting new users through search engines, PPC campaigns, and other digital marketing channels. The project included creating a platform that effectively presents the app, emphasizing its benefits and uniqueness, and motivates visitors to download it. The task involved the full cycle of work: backend development, UX/UI design, writing high-quality textual content, as well as testing and optimization to ensure stability and high performance.

Why a landing page? While App Store and Google Play pages are important touchpoints, they have limited capabilities for SEO optimization and working with contextual advertising.

Its primary goal is to grab attention, effectively present the offering, and motivate users to take target actions, such as downloading the app, signing up, or making a purchase.